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we believe

The legacy and belief of Suntory is to do, craft, and share good. This has always been our way and always will be. Suntory is dedicated to enriching everyday life through quality products and services. But providing superior quality and craftsmanship is not our only belief. We are also devoted to giving back to society through our unique social programs. We always aim to uphold our founding promise, "To create harmony with people and nature." We stay true to our founder's saying, "Yatte Minahare"―the spirit of bold ambition to dream big, take challenges, and never give up. This philosophy has made us who we are, and will continue to define our future.