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Who we are

CEO message

Inspiring the Brilliance of Life

Suntory Group aims to create a society full of “Brilliance of life.” With our mission “To create harmony with people and nature,” Suntory contributes to creating a rich and prosperous lifestyle by providing products and services of the highest quality, and aspires to create a sustainable society while always being mindful of social diversity as well as coexisting with the beautiful global environment.

COVID-19 brought about drastic change to our lifestyles, including the way we work and communicate with each other. Meanwhile, we are now asked to reconsider what is the genuine abundance for the people living today.

Our products do much more than just quench people’s thirst; our products strengthen the bond between people, deliver joy and move people’s hearts. Based on this belief, we have been working hand in hand with the foodservice industry which has been facing hardships during the pandemic, and have been making the effort to overcome the impact of COVID-19 to pass on the precious food and drinking culture to the next generation.

Today, Suntory’s businesses are expanding globally to enrich and inspire the brilliance of life of all types of consumers and customers. Suntory’s employees throughout the world are working as one with the spirit of “Monozukuri*” to develop innovative products, and to propose new styles of consumption and joy that did not exist in the past. We will continue to share and synergize our technologies and cultures built up across the regions, and take on the challenge to develop innovation and create new markets to bring smiles and brilliance to consumers around the world.

Environmental issues such as climate change and the loss of biodiversity are a top priority for the future of our world and humanity, and the role that companies play in addressing them is becoming ever more important.

As a company that bases its business on the blessings of nature, Suntory have positioned water sustainability as its top priority, and have been expanding activities worldwide through the insight gained and activities deployed in Japan including water replenishment programs. Moreover, we are promoting environmental and social initiatives including reducing CO2 emissions, preserving water resources, and protecting the human rights of people involved in the supply chain.

The Suntory Group will place sustainability at the core of its management, provide products and services that drives sustainable society, and make significant contributions to promote a recycling-oriented and decarbonized society.

As an “OMOROI**” corporate group, we will create new value with the founding spirit of “Yatte Minahare” and “Giving back to society” in our hearts, and uniquely continue innovating and taking on new challenges to inspires the brilliance of life.

Representative Director,
President & Chief Executive Officer
Suntory Holdings Limited

Takeshi Niinami

*Monozukuri – Japanese term for craftsmanship
**OMOROI – intriguing everyone by achieving the impossible with extraordinary dedication, and at the same time being joyful, bold and brilliant.

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PT Suntory Garuda Beverage CEO

>Ong Yuh Hwang

At Suntory Garuda Beverages (SGB), we brought the world-class expertise of Suntory in Beverage industry to serve the consumers of Indonesia – the fourth most populous country globally and one of the fastest growing market in South East Asia. To live the SGB's "One Team, One Dream" spirit, we will work together tirelessly to embrace new challenges and delight our consumers with innovative and great tasting new beverages.

We are proud to be part of Suntory and its long and rich history of innovation in the beverage industry. Founded over a hundred and twenty years ago in Japan, Suntory offers a uniquely diverse portfolio enjoyed by millions around the world. Since Suntory officially began its joint venture in Indonesia in 2011, we have brought new and exciting innovations to Indonesian consumers, that represent a harmonious blend of both Indonesian and Japanese cultures.

Great tasting drinks with good flavor backed by safety, quality, and reliability is at the core of our “Research and Innovations”. From OKKY Jelly Drink, Mountea ready-to-drink tea to MYTEA bottled tea and Good Mood water, we work tirelessly to create value-added products that appeal to Indonesia consumers. Some of these are established Indonesian favorites, while others are new innovations made possible by the advanced technology of Suntory Japan. Our ambition is to be the Best and most Loved Beverage company in Indonesia and we aim to double our business in the next few years.

True to our vision of Growing for Good, we will strive to grow our business while contributing to society and the environment. Our commitment is embodied in our actions that minimize our environmental impact through conservation of water resources which go hand in hand with our actions for plastic waste management and reduced CO2 emissions in our value chain. As a leading beverage company, the preservation of water resources is particularly important. The Mizuiku program represents our corporate philosophy of Mizu To Ikiru, which goes beyond producing environmentally friendly products and mobilizing employees for volunteer activities. Mizuiku is not just about our corporate philosophy but more importantly, it is also our way of contributing to the sustainable development of the community.

Looking ahead, we are extremely focused on the excellent execution of our growth strategy while continuing to build on the strength of our brands to deliver greater joy to our consumers and bringing positive change to the communities. In all of these efforts, we at SGB are driven by the "Yatte Minahare" spirit, which inspires us to dream big and never give up on our goals. This attitude of “Never Give Up” is most crucial in today’s VUCA world that is plagued by the current Pandemic. We know Successes rarely ever comes in a straight line and there will be lots of “surprises” along our journey to be the Best and Loved Beverage Company. However, I am confident the fine men and women in SGB will be able to win the heart and minds of Indonesia consumers and “turn crisis into opportunities”.

I am incredibly excited about this new chapter of our journey and truly believe that the best of SGB is yet to come.

Chief Executive Officer (CEO) and President Director
PT. Suntory Garuda Beverage

Ong Yuh Hwang

* "Yatte Minahare" means dream big, take challenges, and never give up. It is our spirit of bold ambition. It was the saying of our founder, Shinjiro Torii, and it is now one of our core values. "Yatte Minahare" drives our bold ventures. With the power of these words, we dare to take on new challenges, question the status quo, and keep driving forward.
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